Success Stories
Monopoly
Rolling Stone
Miller Light
AIMCAL Awards
Hasbro
Microsoft
Santa Sweets Tomatoes
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Vacumet Delivers on Hasbro's Monopoly: Disney Pixar Edition
Hasbro Games, under license from Disney Consumer Products, recently created a new version of their best-selling board game, Monopoly.
The new Disney·Pixar Edition of Monopoly features characters from such instant animated movie classics as Cars, Ratatouille and
Monsters, Inc. To create a unique package design for this new, highly anticipated game, Hasbro enlisted Vacumet's help.
Vacumet's world-class design team immediately went to work creating a unique and fun holographic design that would appeal to children
of all ages. As the latest version of the original edition of the game, this special holographic design and updated characters
attracted consumers to revisit the fun and excitement of the first edition. Hasbro and Vacumet's designers selected glittering
pattern #748 to evoke the magical feeling of the Disney·Pixar characters featured on the package artwork. The combination of the
colorful movie artwork and custom sparkling background created an almost three-dimensional effect that immediately stood out over
other board games on the store shelf.
Using HoloPRISM R-172 holographic paper, the box cover was flawlessly printed by SenecaSalem, Inc., a leading provider of innovative
labeling solutions. With an average weight of 71 lbs., HoloPRISM R-172 metallized paper is specifically designed for decorative and
commercial print applications such as this project. Printing on a 6-color press and using a protective aqueous coating, SenecaSalem,
Inc. completed the project within the specified timeline and with impressive results.
Vacumet's expert team of holographic designers worked closely with Hasbro throughout the production process. This collaboration
created the final look that helped to attract and motivate the many Disney·Pixar and Monopoly fans to take home this special edition.
Hasbro's Monopoly: Disney·Pixar Edition is a great example of the success that can occur with custom artwork, expert production and
the decades of Vacumet's collective knowledge for creating world-class holographic packaging.
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Vacumet Illuminates Rolling Stone's Holographic Celebration
Approaching its 40th year as the voice of popular music and culture, Rolling Stone magazine chose to celebrate this historical occasion by
offering its readers a truly unique gift. After much thought and with great anticipation, Rolling Stone's publisher, Wenner Media, envisioned
a three-part 40th anniversary holographic series. The development and production of these three issues set for release in May, July and
November of 2007, required a company experienced in holographic magazine publishing. Wenner Media recognized that Vacumet's world-class
expertise in custom holography would enable them to meet the challenges of this momentous project.
In the magazine industry, deadlines are tight and the look of the cover can have a profound effect on a magazine's image as well as newsstand
sales. In order to address these considerations, Vacumet worked closely with Wenner Media from the start of the project.
Wenner Media knew that the three special anniversary issues of Rolling Stone magazine would draw increased attention from both its readership
and the news media. With sharp business insight, Wenner Media immediately went to work with Vacumet to produce a custom holographic
promotional piece to share with potential advertisers in these special issues. Working closely with Wenner Media throughout the project,
Vacumet was able to assist in the design and production of a stunning custom holographic promotional brochure that captured the sense of
celebration in the upcoming anniversary issues. Wenner Media's sales team had the brochure in hand to help attract top-tier advertisers
eager to participate in the 40th anniversary celebration.
"Never in the history of magazine publishing has a publication of our size offered advertisers a custom holographic back cover ad,"
explained Patrick Bryan, manufacturing director for Wenner Media. "As a guaranteed collector's item, Wenner Media understood the unique
opportunity that our custom holographic covers could bring to our advertisers."
Intel, the world leader in silicon innovation, snagged the coveted holographic back cover for all three-hallmark issues. For the first of the
three anniversary back ads, Vacumet took Intel's artwork featuring a young woman enjoying her music through a state-of-the-art headset and
transformed it into an eye-catching display utilizing the holographic pattern known as "Rainbow". Detailed placement of an opaque
white ink layer allowed the ad to come alive and jump off the page!
As preparations began for the May issue, Wenner Media recruited famed book-cover artist, Chip Kidd, to design the cover art. Kidd's simple
yet resounding "RO" brand reminder will echo off of each of the three anniversary covers. With the masthead-inspired art selected,
Vacumet's elite design team then went to work producing over forty prototypes that would reflect the heritage and influence of the Wenner
Media publishing icon.
The May issue travels back through time to explore the forty years of music, politics and popular culture covered by Rolling Stone. The
custom holographic design featured for this "Where We've Been" theme was a mixture of a "No-Color Glitter" pattern for
the familiar "RO" and a "Pillars of Light" metallic background on 100 lb. HoloPRISM® paper. The subtle Rolling Stone
masthead on the cover immediately draws eyes to Kidd's resounding holographic art. The resulting combination of stunning custom holography
and unique artwork commanded attention and has so far been met with great fanfare.
"Working with Vacumet throughout the production and manufacturing process helped to ensure that the finished products matched Rolling
Stone's vision of the 40th anniversary celebration," said John Dragonetti, editorial operations director for Wenner Media. "The
support and expertise of Vacumet's team during our first holographic project was a valuable tool in keeping to our deadlines while
maintaining the high level of quality that our readers expect."
It is known throughout the industry that the finest holography and cover art demands high-quality printing. Calling on Wynalda Litho Inc., a
respected company experienced in printing on holographic media, the May double-issue started shipping within two weeks of the initial press
run. Printing almost two million magazines under the deadline required the use of two state-of-the-art Man Roland presses and a great eye for
detail.
Working closely with Wenner Media throughout production, Vacumet was able to ensure that the May double-issue was an impressive, eye-catching
collector's item. More importantly, Vacumet helped meet Rolling Stone's ultimate goal of offering something special to help its readers feel
part of the 40th anniversary celebration.
"We are honored to make publishing history with Rolling Stone magazine," said Joe Formosa, business manager for HoloPRISM® at
Vacumet. "Understanding the value that a holographic front and back cover could bring to its 40th anniversary celebration represents
Rolling Stone's history of innovation."
As shown in this first issue of Rolling Stone's hallmark series, with the right vision and execution, custom holography can produce a
mesmerizing look that will excite subscribers while building new relationships on the newsstands. The July and November issues are yet to
come, and the world anxiously awaits the holographic trilogy that represents Rolling Stone's 40th anniversary celebration.
Publishing Executive and Printing Impressions magazines, co-sponsors of the Annual Gold Ink Awards, announced that Rolling Stone 40th
Anniversary Issue, won Gold in the Magazine Covers category. This year's Gold Ink Award winners were chosen from 1,500 entries submitted
within 50 different categories. Winning pieces surpassed their competitors based on print quality, technical difficulty and overall visual
effect.
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HoloPRISM® label paper used to support Miller Holiday promotion
What's better than the refreshing, cold taste of a Miller Lite? A Miller Lite with the icy, fresh look of Vacumet's HoloPRISM® label on
the bottle, of course! Multi-Color and Vacumet collaborated to supply the stock crystal ice flake HoloPRISM® paper for Miller's Holiday
promotion of their Lite beer brand.
The diffractive, wintry wet-strength label not only reminds beer drinkers of the cold, crisp taste of Miller Lite, but it serves as a great
reminder when it comes time to purchase beer over the holidays.
This unique label effectively enhances the brand of Miller Lite as a cold, refreshing beverage. It also reinforces the brand as a great
holiday beverage, making it more attractive to consumers who already know the Miller Lite brand and are making their holiday beverage
purchasing decisions.
The label was printed on a Gravure Bobst press with conventional gravure inks by Multi-Color in Norway, MI.
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Vacumet is Once Again an Industry Award Winner!
Vacumet is proud to announce that we have recently won 2 AIMCAL awards. Vacumet Paper Division won an award for Miller Lite Beer in the
Category: Label: Retail - Marketing Award. Vacumet Film Division won an award for DampRid Hanging Moisture Absorber in the Category:
Other - Technical Award.
Miller Lite Beer in the Category: Label: Retail - Marketing Award
As reported in the previous newsletter: Miller Lite wanted to enhance their label to reflect their holiday promotion of their Lite Beer
Brand. Multi-Color and Vacumet collaborated to supply a pattern that would reflect the festive holidays and the cold, crisp taste of Miller
Lite. Miller wanted a holographic pattern that would work in various lighting conditions (bars, restaurants, store shelves) and selected a
crystal ice flake/chipped glass pattern with all of its diffractive elements.
Miller also needed the label to not fall apart while the customer is enjoying their frosty beverage. To ensure that Miller would receive
what they were looking for Vacumet worked with Multi-Color to ensure that our wet-strength label would fit Miller's demands. Vacumet also
worked with Multi-Color and Miller Brewing Co. to ensure that we also fit their economic threshold.
All of this (visual performance, converting performance, and shelf appeal) had to be achieved under strict cost controls. Nonetheless, with
the volume of Miller Lite beer sold during the Holiday's, the HoloPRISM labels had to be affordable as well. Vacumet's production equipment
is designed to produce product suitable for high speed converting operations at cost points that meet the market requirements.
The reflective, wintry wet-strength label not only reminds beer drinkers of the cold, crisp taste of Miller Lite but also serves as a great
reminder when it comes time to purchase the beer over the holidays.
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Hasbro and Vacumet
It takes more than a little magic to get an eight-year-old to sit still. It takes
the combined efforts of Disney, Hasbro and HoloPRISM technology. Hasbro Games set
the bar high for MONOPOLY: The Disney Edition. They needed a game board design to
help keep the attention of young players and a box design to beckon shoppers of
all ages to come closer.
Seneca Printing & Label, Inc. played to win by using Vacumet Corp.'s HoloPRISM
holographic paper. The resulting shiny HoloPRISM game board fills young eyes with
stars in more ways than one with Steamboat Willie, Toy Story, The Lion King, 101
Dalmatians and many other classic Disney characters.
In addition, Aladdin's Flying Carpet, Captain Hook's Pirate Ship, The Pumpkin
Coach and Cruella De Vil's car replace the traditional Reading, B&O, Short Line
and Pennsylvania Railroads.
Using their Heidelberg Speedmaster, Seneca Printing & Label, Inc. put HoloPRISM
through a first pass of opaque white followed by the four-color process, finishing
with a gloss coat over the finished product. The results? A board game that awes
young players with sparkling magic. And a box with holographic effects that pop off
the store shelf like a Dalmatian running from Cruella.
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Microsoft's Limited Edition Jade Empire 3D Holographic
Packaging, A First!
In May of 2005, Microsoft released a Limited Edition Jade Empire role-playing game.
This game holds the distinction of being the first packaging in the entertainment
market to use holography with three-dimensional graphics. When game developer
BioWare Corp. and publishing partner Microsoft Corporation decided to release a
limited edition of Jade Empire, Microsoft contacted Vacumet Corp. challenging them
to create 3D packaging prototypes. High resolution layered Jade Empire art was
provided to Vacumet with the mission of creating prototypes enabling Microsoft to
recognize their vision of placing eye-popping graphics on the shelf capturing the
attention of today's busy shoppers. Vacumet's HoloPRISM holographic paper was
selected for the project, after testing for suitability for printing, converting
and overall package performance.
The custom imagery of the HoloPRISM holographic paper enhanced the powerful Jade
Empire brand. On the front side of this replication, you can see Vacumet's
custom registered 3-D holography on the left, and the sophisticated color graphics
printed in register over the holography on the right. The collectible value of
this project is dramatically enhanced due to the custom registered 3D graphics
that makes the images leap out and draw the viewer into the Jade Empire world.
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"I Want Those Tomatoes To Dance!"
Robert Meade, Executive VP Of Sales & Operations
Ag-Mart Produce
Dancing tomatoes, anyone?
That might be the last thing you expect to see while pushing that cart down the
produce aisle at the local grocery store. After all, a tomato is a tomato, isn't
it? Well, yes and no. In the case of Santa Sweets grape tomatoes, the answer is
an emphatic "no!"
This terpsichorean trickery was achieved by using #60 HoloPRISM® holographic
paper that was flexo printed in five colors (plus UV varnish) and die-cut at
Consolidated Label. Ag-Mart first investigated lenticular technology to achieve
the effect but chose HoloPRISM holographic paper as a lower cost alternative that
could still create the eye-catching movement and shimmer Mr. Meade envisioned.
Branding, image and product differentiation. These are pretty much the big three
when it comes to persuading the customer to select one tomato over another.
So when the customer said "Dance!" we hopped right to it.
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